![]() ![]() (Young Thug, an early booster, paid him to spend time in the studio instead of the streets.) Compared to his Atlanta peers (Thug, Gunna, Migos, etc.), Baby’s persona was muted: He shrugged off fashion shows, didn’t have tattoos (he didn’t want potential business partners from the buttoned-up, white world thinking he was something he wasn’t), and kept his boasts mild: “I never call myself a G.O.A.T./I leave that love to the people,” he raps on “Emotionally Scarred.” But the lyricism was there, as were the low-key intensity and no-frills ethic that have become his hallmark. Then the work came fast: Within a year of starting to rap, he’d released six mixtapes and a full-length album, 2018’s Harder Than Ever. But two years on a possession charge gave him more time to think than he wanted. He’d had encouragement-Pee and Coach K, the Atlanta kingmakers/Quality Control heads who helped launch Migos, had been on him since he was a teenager hustling dice in the street-but Baby wasn’t interested. The story goes that Lil Baby (born Dominique Jones in 1994) didn’t even really want to rap.
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